Solar energy Industry Statistics and Trends
Report based on an analysis of 21,818 Google Business Profiles from 19,048 companies operating across 11,344 websites in 1,907 U.S. cities.
Companies
19,048
Websites
11,344
Map locations
21,818
Cities
1,907
Overview
Marketing landscape
$14.85
Average CPC
$118.80
Average LSA lead
Paid channels utilization
LSA advertisers
(2.3%)
506
Paid search advertisers
(13.9%)
1,574
Social media advertisers
(3.9%)
443
Market saturation
11.6
Companies per 100k population
New websites
201
-80.8%
in 2025 compared to 2024
Total websites
11,344
+10.37% (+1,047)
increase from 2023 to 2024
Solar energy seasonality in United States
Based on search volume of 2,580 high intent industry keywords.
Top Industry keywords
| Keyword | Volume | CPC |
|---|---|---|
| solar companies | 6.4K | $5.39 |
| solar installers near me | 1.5K | $10.00 |
| solar installation companies near me | 1.1K | $9.87 |
| solar panel installers near me | 900 | $2.93 |
| solar installers | 800 | $10.03 |
| solar companies near me | 550 | $12.84 |
| solar providers near me | 400 | $11.44 |
Software usage
CRM & FSM Distribution in Solar energy
Distribution of CRM & Field Service Management software used by companies in the Solar energy industry based on publicly accessible information
Hubspot
54.4%
ServiceTitan
14.2%
Zoho
13.9%
vcita
8.1%
Housecall Pro
8.1%
Jobber
1%
BookingKoala
0.3%
Software & Widgets Distribution in Solar energy
Distribution of software & widgets used by companies in the Solar energy industry based on publicly accessible information
GoHighLevel
39.1%
Trustindex
24.6%
Elfsight
12.7%
Podium
7%
Roofle
3.4%
Birdeye
2.2%
NiceJob
2.2%
Growth leaders
Multi-location companies & franchises
Companies with the most locations
Location growth
Add the most new locations in the last 12 months
Digital performers
Business profiles overview
Reviews
Distribution of business profiles based on the number of reviews
Operating hours
Distribution of business profiles based on their operating hours
Profiles health
Key factors affecting the completeness and effectiveness of profiles
Without website (28.1%)
6,126
Unclaimed profiles (13.6%)
2,962
Without phone (4.4%)
965
Operation hours not set (14.9%)
3,244
Closed on Saturday (53.2%)
11,602
Closed on Sunday (76.1%)
16,601