Bathroom remodeling Industry Statistics and Trends

Bathroom remodeling is a key segment of the home renovation industry, driven by rising consumer demand for functional, aesthetically appealing, and energy-efficient spaces. This industry encompasses a range of specialized services, including design and planning (layout redesign, material selection, and 3D rendering), demolition and removal (old fixture disposal and structural stripping), and plumbing and electrical work (pipe replacement, lighting upgrades, and outlet installations). Additionally, professionals in this field provide flooring and wall installation (tile work, waterproofing, and drywall installation) and fixture and vanity installation (bathtubs, showers, sinks, cabinets, and mirrors).

The demand for bathroom remodeling is influenced by factors such as aging housing stock, increased disposable income, and consumer preferences for modernized interiors with smart home integration. As competition intensifies, businesses in this sector must stay informed on key market trends, including digital marketing performance, competitive density, and seasonal demand fluctuations, to enhance growth opportunities and strategic positioning.

Report based on an analysis of 68,522 Google Business Profiles from 64,542 companies operating across 39,815 websites in 1,907 U.S. cities.

Companies
64,542
Websites
39,815
Map locations
68,522
Cities
1,907

Overview

Marketing landscape
$8.31
Average CPC
$53.08
Average LSA lead
Paid channels utilization
LSA advertisers (10.0%)
6,839
Paid search advertisers (13.5%)
5,361
Social media advertisers (3.2%)
1,273
Market saturation
39.2
Companies per 100k population
New websites
1,210
-74.32%
in 2025 compared to 2024
Total websites
39,815
+13.9% (+4,711)
increase from 2023 to 2024
Bathroom remodeling seasonality in United States
Based on search volume of 6,808 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
bathroom renovations 29.7K $4.07
small bathroom remodel 22.6K $3.54
bathroom remodel near me 14.7K $8.19
bath remodel 10.4K $6.51
bathroom repair 9.1K $4.90
bathroom remodel service 9.0K $1.56
home bathroom remodel 9.0K $7.44

Software usage

CRM & FSM Distribution in Bathroom remodeling

Distribution of CRM & Field Service Management software used by companies in the Bathroom remodeling industry based on publicly accessible information
vcita favicon
vcita
25.2%
Hubspot favicon
Hubspot
23.3%
ServiceTitan favicon
ServiceTitan
20.5%
Zoho favicon
Zoho
12.8%
Housecall Pro favicon
Housecall Pro
9.2%
Thryv favicon
Thryv
5.1%
Jobber favicon
Jobber
3.7%

Software & Widgets Distribution in Bathroom remodeling

Distribution of software & widgets used by companies in the Bathroom remodeling industry based on publicly accessible information
Trustindex favicon
Trustindex
36.5%
GoHighLevel favicon
GoHighLevel
25.3%
Elfsight favicon
Elfsight
21.4%
Podium favicon
Podium
3.9%
Birdeye favicon
Birdeye
3.8%
Re:amaze favicon
Re:amaze
1.3%
NiceJob favicon
NiceJob
1.3%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (28.0%)
19,171
Unclaimed profiles (5.0%)
3,422
Without phone (1.8%)
1,261
Operation hours not set (5.0%)
3,412
Closed on Saturday (48.2%)
32,994
Closed on Sunday (78.6%)
53,841
Profiles with most reviews
Profile Rating Reviews
Profile name
4.7 16,785
Profile name
4.8 11,194
Profile name
4.9 7,471
Profile name
4.8 3,975
Profile name
5.0 3,344
Profile name
4.7 3,138
Profile name
4.9 3,086