Bathroom remodeling Industry Statistics and Trends

Bathroom remodeling is a key segment of the home renovation industry, driven by rising consumer demand for functional, aesthetically appealing, and energy-efficient spaces. This industry encompasses a range of specialized services, including design and planning (layout redesign, material selection, and 3D rendering), demolition and removal (old fixture disposal and structural stripping), and plumbing and electrical work (pipe replacement, lighting upgrades, and outlet installations). Additionally, professionals in this field provide flooring and wall installation (tile work, waterproofing, and drywall installation) and fixture and vanity installation (bathtubs, showers, sinks, cabinets, and mirrors).

The demand for bathroom remodeling is influenced by factors such as aging housing stock, increased disposable income, and consumer preferences for modernized interiors with smart home integration. As competition intensifies, businesses in this sector must stay informed on key market trends, including digital marketing performance, competitive density, and seasonal demand fluctuations, to enhance growth opportunities and strategic positioning.

Report based on an analysis of 62,907 Google Business Profiles from 59,323 companies operating across 36,636 websites in 1,907 U.S. cities.

Companies
59,323
Websites
36,636
Map locations
62,907
Cities
1,907

Overview

Marketing landscape
$6.22
Average CPC
$55.63
Average LSA lead
Paid channels utilization
LSA advertisers (10.1%)
6,344
Paid search advertisers (13.8%)
5,050
Social media advertisers (3.0%)
1,093
Market saturation
36.1
Companies per 100k population
New websites
4,185
+12.32%
in 2024 compared to 2023
Total websites
36,636
+13.08% (+4,185)
increase from 2023 to 2024
Bathroom remodeling seasonality in United States
Based on search volume of 3,080 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
small bathroom remodel 28.6K $1.65
bathroom renovations 24.2K $3.89
bathroom remodel near me 12.3K $8.47
home bathroom remodel 9.7K $15.04
bathroom remodel service 9.5K $1.48
bath remodel 9.3K $5.86
bathroom repair 9.2K $4.91

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (28.8%)
18,133
Unclaimed profiles (5.1%)
3,219
Without phone (1.8%)
1,125
Operation hours not set (5.1%)
3,187
Closed on Saturday (48.7%)
30,595
Closed on Sunday (79.0%)
49,663
Profiles with most reviews
Profile Rating Reviews
Profile name
4.8 17,560
Profile name
4.7 15,651
Profile name
4.8 10,215
Profile name
4.9 6,913
Profile name
4.8 6,014
Profile name
4.8 5,991
Profile name
4.8 5,213