Paving & Asphalt Industry Statistics and Trends
Report based on an analysis of 27,529 Google Business Profiles from 25,178 companies operating across 14,152 websites in 1,907 U.S. cities.
Companies
25,178
Websites
14,152
Map locations
27,529
Cities
1,907
Overview
Marketing landscape
$7.27
Average CPC
$46.23
Average LSA lead
Paid channels utilization
LSA advertisers
(10.0%)
2,758
Paid search advertisers
(14.0%)
1,982
Social media advertisers
(1.9%)
267
Market saturation
15.3
Companies per 100k population
New websites
541
-66.81%
in 2025 compared to 2024
Total websites
14,152
+13.6% (+1,630)
increase from 2023 to 2024
Paving & Asphalt seasonality in United States
Based on search volume of 3,012 high intent industry keywords.
Top Industry keywords
| Keyword | Volume | CPC |
|---|---|---|
| asphalt repair | 17.2K | $5.15 |
| driveway paving | 2.1K | $2.75 |
| paving companies near me | 1.9K | $8.72 |
| paver installation | 1.7K | $15.93 |
| asphalt driveway cost | 1.2K | $4.13 |
| paving near me | 1.1K | $4.89 |
| driveway resurfacing | 950 | $8.27 |
Software usage
CRM & FSM Distribution in Paving & Asphalt
Distribution of CRM & Field Service Management software used by companies in the Paving & Asphalt industry based on publicly accessible information
Hubspot
38.8%
vcita
27.6%
Zoho
17.2%
Thryv
7.8%
Jobber
5.2%
Housecall Pro
3.4%
Software & Widgets Distribution in Paving & Asphalt
Distribution of software & widgets used by companies in the Paving & Asphalt industry based on publicly accessible information
Trustindex
38%
GoHighLevel
24.8%
Elfsight
23%
Birdeye
2.8%
NiceJob
2.2%
tawk.to
2%
Trustpilot
1.7%
Growth leaders
Multi-location companies & franchises
Companies with the most locations
Location growth
Add the most new locations in the last 12 months
Digital performers
Business profiles overview
Reviews
Distribution of business profiles based on the number of reviews
Operating hours
Distribution of business profiles based on their operating hours
Profiles health
Key factors affecting the completeness and effectiveness of profiles
Without website (29.2%)
8,042
Unclaimed profiles (17.6%)
4,856
Without phone (1.9%)
536
Operation hours not set (17.4%)
4,792
Closed on Saturday (51.0%)
14,028
Closed on Sunday (74.1%)
20,387