General contractor Industry Statistics and Trends
Report based on an analysis of 203,589 Google Business Profiles from 191,189 companies operating across 105,075 websites in 1,907 U.S. cities.
Companies
191,189
Websites
105,075
Map locations
203,589
Cities
1,907
Overview
Marketing landscape
$6.99
Average CPC
$53.08
Average LSA lead
Paid channels utilization
LSA advertisers
(4.7%)
9,583
Paid search advertisers
(8.5%)
8,982
Social media advertisers
(1.9%)
2,023
Market saturation
116.2
Companies per 100k population
New websites
3,142
-75.46%
in 2025 compared to 2024
Total websites
105,075
+14.36% (+12,801)
increase from 2023 to 2024
General contractor seasonality in United States
Based on search volume of 3,967 high intent industry keywords.
Top Industry keywords
| Keyword | Volume | CPC |
|---|---|---|
| construction contractors | 42.4K | $0.73 |
| remodeling contractors | 26.2K | $1.10 |
| general construction contractor | 15.1K | $9.98 |
| general construction contractors | 4.9K | $8.78 |
| residential contractor | 3.9K | $2.23 |
| home improvement contractor | 3.8K | $3.82 |
| general contractors near me | 3.4K | $4.97 |
Software usage
CRM & FSM Distribution in General contractor
Distribution of CRM & Field Service Management software used by companies in the General contractor industry based on publicly accessible information
Hubspot
33.9%
vcita
32%
Housecall Pro
8.8%
Zoho
8.7%
Thryv
6.5%
Jobber
5.9%
ServiceTitan
3.9%
Software & Widgets Distribution in General contractor
Distribution of software & widgets used by companies in the General contractor industry based on publicly accessible information
Trustindex
33.3%
Elfsight
26.3%
GoHighLevel
24.4%
Podium
2.8%
Roofle
2.1%
Birdeye
1.7%
Re:amaze
1.7%
Growth leaders
Multi-location companies & franchises
Companies with the most locations
Location growth
Add the most new locations in the last 12 months
Digital performers
Business profiles overview
Reviews
Distribution of business profiles based on the number of reviews
Operating hours
Distribution of business profiles based on their operating hours
Profiles health
Key factors affecting the completeness and effectiveness of profiles
Without website (34.7%)
70,626
Unclaimed profiles (18.5%)
37,684
Without phone (2.8%)
5,598
Operation hours not set (16.5%)
33,521
Closed on Saturday (59.6%)
121,224
Closed on Sunday (81.3%)
165,354