Moving Industry Statistics and Trends

The moving industry encompasses a broad range of services that facilitate the relocation of individuals and businesses, addressing diverse needs such as local and out-of-state moves, packing assistance, and storage solutions. Key services within this sector include in-state and out-of-state moves, local moving, junk removal, oversized item transport, vehicle transport, and specialized senior moving assistance. Additionally, ancillary services like packing and unpacking, temporary storage, and handling of other logistical needs contribute to the industry’s comprehensive service offerings.

Demand in the moving sector is influenced by factors such as job relocation trends, housing market fluctuations, and seasonal patterns, with peak activity typically occurring during the summer months. Businesses operating in this space must navigate an evolving competitive landscape, leveraging digital marketing strategies, optimizing service efficiency, and capitalizing on regional demand variations to maintain a strong market presence. This industry analysis extends into various key performance indicators, offering insights into the marketing landscape, market saturation levels, and emerging trends in website growth, seasonality, and competition.

Report based on an analysis of 44,895 Google Business Profiles from 33,108 companies operating across 15,958 websites in 1,907 U.S. cities.

Companies
33,108
Websites
15,958
Map locations
44,895
Cities
1,907

Overview

Marketing landscape
$21.15
Average CPC
$64.77
Average LSA lead
Paid channels utilization
LSA advertisers (11.0%)
4,912
Paid search advertisers (16.9%)
2,692
Social media advertisers (3.8%)
602
Market saturation
20.1
Companies per 100k population
New websites
1,649
+15.4%
in 2024 compared to 2023
Total websites
15,958
+11.63% (+1,649)
increase from 2023 to 2024
Moving seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
movers near me 206.2K $19.91
moving companies near me 147.0K $23.57
moving company 116.1K $18.12
movers 76.5K $26.19
local movers near me 56.0K $13.03
long distance movers 34.2K $38.93
long distance moving companies 32.9K $38.93

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (27.9%)
12,493
Unclaimed profiles (13.5%)
6,062
Without phone (2.2%)
972
Operation hours not set (11.6%)
5,213
Closed on Saturday (25.4%)
11,349
Closed on Sunday (50.2%)
22,469
Profiles with most reviews
Profile Rating Reviews
Profile name
4.7 20,088
Profile name
4.7 10,628
Profile name
4.9 9,547
Profile name
4.7 9,402
Profile name
4.8 8,210
Profile name
4.8 8,183
Profile name
4.8 7,814