Carpet cleaning Industry Statistics and Trends

The carpet cleaning industry provides essential maintenance services for residential and commercial properties, ensuring cleanliness, hygiene, and prolonged lifespan of carpets and upholstery. This sector includes a range of specialized services, such as cleaning area rugs, carpets, drapes, curtains, and upholstery, as well as stain and odor removal, particularly for pet-related issues. Businesses in this industry operate through various models, including independent service providers, franchises, and multi-location enterprises, leveraging advanced cleaning technologies such as steam cleaning, dry cleaning, and eco-friendly solutions. Demand for carpet cleaning services is influenced by factors such as household and business cleanliness standards, real estate trends, and seasonal fluctuations in consumer spending.

Moreover, digital marketing strategies, including paid search ads, local services advertising (LSA), and social media campaigns, play a crucial role in customer acquisition and brand visibility. Understanding the competitive landscape, emerging website trends, and consumer behavior patterns is essential for businesses seeking to expand market share and optimize operational efficiency. This information leads directly into data-driven insights on industry marketing trends, competitive saturation, seasonality, and top-performing companies, providing a comprehensive overview of business opportunities and market positioning within the carpet cleaning industry.

Report based on an analysis of 48,793 Google Business Profiles from 42,287 companies operating across 23,142 websites in 1,907 U.S. cities.

Companies
42,287
Websites
23,142
Map locations
48,793
Cities
1,907

Overview

Marketing landscape
$9.81
Average CPC
$33.67
Average LSA lead
Paid channels utilization
LSA advertisers (18.2%)
8,878
Paid search advertisers (11.3%)
2,607
Social media advertisers (2.8%)
649
Market saturation
25.7
Companies per 100k population
New websites
625
-73.13%
in 2025 compared to 2024
Total websites
23,142
+11.52% (+2,326)
increase from 2023 to 2024
Carpet cleaning seasonality in United States
Based on search volume of 9,732 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
carpet cleaning 326.9K $6.41
carpet cleaning near me 82.8K $10.96
rug cleaning 34.5K $8.04
rug cleaning near me 27.8K $8.20
carpet cleaning services 24.3K $3.63
professional carpet cleaning 16.4K $8.49
carpet deep cleaning 13.0K $7.30

Software usage

CRM & FSM Distribution in Carpet cleaning

Distribution of CRM & Field Service Management software used by companies in the Carpet cleaning industry based on publicly accessible information
Housecall Pro favicon
Housecall Pro
32.6%
vcita favicon
vcita
31.1%
Hubspot favicon
Hubspot
11.2%
BookingKoala favicon
BookingKoala
9.7%
Zoho favicon
Zoho
4.1%
Thryv favicon
Thryv
4%
Launch27 favicon
Launch27
3.3%

Software & Widgets Distribution in Carpet cleaning

Distribution of software & widgets used by companies in the Carpet cleaning industry based on publicly accessible information
Trustindex favicon
Trustindex
33.4%
GoHighLevel favicon
GoHighLevel
20.2%
Elfsight favicon
Elfsight
15.4%
NiceJob favicon
NiceJob
6.7%
tawk.to favicon
tawk.to
5.7%
Podium favicon
Podium
3.8%
Re:amaze favicon
Re:amaze
3.2%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (33.3%)
16,236
Unclaimed profiles (9.5%)
4,607
Without phone (2.0%)
973
Operation hours not set (10.0%)
4,882
Closed on Saturday (30.6%)
14,916
Closed on Sunday (57.1%)
27,830
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 24,668
Profile name
4.9 21,740
Profile name
4.8 19,011
Profile name
4.8 15,611
Profile name
4.9 11,635
Profile name
4.9 10,793
Profile name
4.9 10,402