Fencing Industry Statistics and Trends

The fencing industry plays a crucial role in residential, commercial, and industrial property management, providing security, privacy, and aesthetic enhancement. Businesses in this sector specialize in custom fence construction, tailored to specific property needs, as well as professional fence design and installation services.

Additionally, ongoing repairs and maintenance ensure the longevity and structural integrity of fencing solutions. With increasing demand for durable and low-maintenance materials, industry trends indicate a shift toward composite, vinyl, and metal fencing, alongside smart fencing solutions incorporating security features. Understanding market dynamics, such as competitive density, digital marketing trends, and seasonal demand fluctuations, enables businesses to refine their strategies and capitalize on growth opportunities within this evolving industry.

Report based on an analysis of 28,523 Google Business Profiles from 26,152 companies operating across 16,270 websites in 1,907 U.S. cities.

Companies
26,152
Websites
16,270
Map locations
28,523
Cities
1,907

Overview

Marketing landscape
$8.40
Average CPC
$37.44
Average LSA lead
Paid channels utilization
LSA advertisers (10.4%)
2,953
Paid search advertisers (14.4%)
2,341
Social media advertisers (3.9%)
627
Market saturation
15.9
Companies per 100k population
New websites
1,855
-0.38%
in 2024 compared to 2023
Total websites
16,270
+13.03% (+1,855)
increase from 2023 to 2024
Fencing seasonality in United States
Based on search volume of 5,075 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
fence company near me 92.4K $8.62
fence installation 28.2K $8.42
fence company 22.7K $10.02
fence installation near me 19.6K $5.06
fence contractors near me 15.9K $3.08
fencing near me 14.7K $12.82
fence repair near me 13.6K $19.25

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (34.3%)
9,728
Unclaimed profiles (13.3%)
3,767
Without phone (2.0%)
576
Operation hours not set (11.7%)
3,334
Closed on Saturday (49.7%)
14,095
Closed on Sunday (77.5%)
21,998
Profiles with most reviews
Profile Rating Reviews
Profile name
4.5 3,481
Profile name
5.0 2,035
Profile name
4.8 1,958
Profile name
4.9 1,494
Profile name
4.7 1,486
Profile name
4.9 1,476
Profile name
4.1 1,394