Fencing Industry Statistics and Trends

The fencing industry plays a crucial role in residential, commercial, and industrial property management, providing security, privacy, and aesthetic enhancement. Businesses in this sector specialize in custom fence construction, tailored to specific property needs, as well as professional fence design and installation services.

Additionally, ongoing repairs and maintenance ensure the longevity and structural integrity of fencing solutions. With increasing demand for durable and low-maintenance materials, industry trends indicate a shift toward composite, vinyl, and metal fencing, alongside smart fencing solutions incorporating security features. Understanding market dynamics, such as competitive density, digital marketing trends, and seasonal demand fluctuations, enables businesses to refine their strategies and capitalize on growth opportunities within this evolving industry.

Report based on an analysis of 30,239 Google Business Profiles from 27,677 companies operating across 17,086 websites in 1,907 U.S. cities.

Companies
27,677
Websites
17,086
Map locations
30,239
Cities
1,907

Overview

Marketing landscape
$9.44
Average CPC
$36.71
Average LSA lead
Paid channels utilization
LSA advertisers (12.4%)
3,749
Paid search advertisers (14.1%)
2,405
Social media advertisers (4.1%)
700
Market saturation
16.8
Companies per 100k population
New websites
478
-76.29%
in 2025 compared to 2024
Total websites
17,086
+13.82% (+2,016)
increase from 2023 to 2024
Fencing seasonality in United States
Based on search volume of 5,279 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
fence company near me 93.2K $11.35
fence installation near me 21.0K $6.97
fence company 20.5K $10.80
fence installation 20.1K $9.20
fencing near me 15.1K $10.27
fence repair near me 14.9K $17.74
fence supply near me 14.8K $4.23

Software usage

CRM & FSM Distribution in Fencing

Distribution of CRM & Field Service Management software used by companies in the Fencing industry based on publicly accessible information
vcita favicon
vcita
57.4%
Hubspot favicon
Hubspot
15%
Thryv favicon
Thryv
8.6%
Zoho favicon
Zoho
8.6%
Jobber favicon
Jobber
5.1%
Housecall Pro favicon
Housecall Pro
3.7%
ServiceTitan favicon
ServiceTitan
1.4%

Software & Widgets Distribution in Fencing

Distribution of software & widgets used by companies in the Fencing industry based on publicly accessible information
Trustindex favicon
Trustindex
34.4%
Elfsight favicon
Elfsight
21.6%
GoHighLevel favicon
GoHighLevel
20.7%
Re:amaze favicon
Re:amaze
5.8%
Trustpilot favicon
Trustpilot
3.4%
Birdeye favicon
Birdeye
3%
Podium favicon
Podium
2%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (34.1%)
10,280
Unclaimed profiles (13.6%)
4,093
Without phone (2.1%)
639
Operation hours not set (11.9%)
3,596
Closed on Saturday (49.2%)
14,823
Closed on Sunday (77.2%)
23,245
Profiles with most reviews
Profile Rating Reviews
Profile name
5.0 2,053
Profile name
4.8 2,051
Profile name
4.9 1,503
Profile name
4.6 1,377
Profile name
4.5 1,356
Profile name
4.8 1,350
Profile name
4.7 1,339