Handyman services Industry Statistics and Trends

The handyman services industry encompasses a broad range of home maintenance and repair tasks that cater to homeowners, landlords, and businesses. These services include assembling furniture, cleaning gutters, installing and repairing drywall, flooring, tile, and water fixtures, as well as mounting TVs and other general home improvement tasks. The industry is characterized by its fragmented market, with a mix of independent contractors, small businesses, and larger franchise operations.

Demand is driven by factors such as aging homes, increasing homeownership, and the growing trend of outsourcing home maintenance due to time constraints or lack of expertise. The rise of online platforms and marketplaces has further streamlined service bookings, making handyman services more accessible to consumers. Understanding the marketing landscape, market saturation, and digital trends within this sector is essential for businesses looking to optimize their competitive positioning and expand their market reach.

Report based on an analysis of 75,348 Google Business Profiles from 69,064 companies operating across 25,867 websites in 1,907 U.S. cities.

Companies
69,064
Websites
25,867
Map locations
75,348
Cities
1,907

Overview

Marketing landscape
$8.01
Average CPC
$46.85
Average LSA lead
Paid channels utilization
LSA advertisers (7.7%)
5,823
Paid search advertisers (5.8%)
1,502
Social media advertisers (1.6%)
401
Market saturation
42.0
Companies per 100k population
New websites
1,631
-72.52%
in 2025 compared to 2024
Total websites
25,867
+32.44% (+5,936)
increase from 2023 to 2024
Handyman services seasonality in United States
Based on search volume of 5,023 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
handyman 102.9K $7.49
handyman near me 79.7K $7.77
handyman services 21.9K $6.93
handyman services near me 8.5K $8.36
tv mounting service 5.1K $8.41
handyman service near me 1.9K $8.81
local handyman 1.8K $11.00

Software usage

CRM & FSM Distribution in Handyman services

Distribution of CRM & Field Service Management software used by companies in the Handyman services industry based on publicly accessible information
Jobber favicon
Jobber
27.8%
vcita favicon
vcita
23.9%
Housecall Pro favicon
Housecall Pro
20.1%
Hubspot favicon
Hubspot
15.5%
Zoho favicon
Zoho
5%
ServiceTitan favicon
ServiceTitan
4.8%
Thryv favicon
Thryv
1.8%

Software & Widgets Distribution in Handyman services

Distribution of software & widgets used by companies in the Handyman services industry based on publicly accessible information
Elfsight favicon
Elfsight
29.4%
Trustindex favicon
Trustindex
27.8%
GoHighLevel favicon
GoHighLevel
21.6%
Re:amaze favicon
Re:amaze
8.1%
NiceJob favicon
NiceJob
4.1%
tawk.to favicon
tawk.to
2.4%
Podium favicon
Podium
1.3%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (50.9%)
38,286
Unclaimed profiles (7.1%)
5,318
Without phone (3.3%)
2,473
Operation hours not set (11.7%)
8,817
Closed on Saturday (40.4%)
30,393
Closed on Sunday (67.2%)
50,552
Profiles with most reviews
Profile Rating Reviews
Profile name
5.0 4,221
Profile name
4.8 1,904
Profile name
4.6 1,760
Profile name
4.2 1,465
Profile name
4.8 1,320
Profile name
4.9 1,283
Profile name
4.9 1,174