Handyman services Industry Statistics and Trends

The handyman services industry encompasses a broad range of home maintenance and repair tasks that cater to homeowners, landlords, and businesses. These services include assembling furniture, cleaning gutters, installing and repairing drywall, flooring, tile, and water fixtures, as well as mounting TVs and other general home improvement tasks. The industry is characterized by its fragmented market, with a mix of independent contractors, small businesses, and larger franchise operations.

Demand is driven by factors such as aging homes, increasing homeownership, and the growing trend of outsourcing home maintenance due to time constraints or lack of expertise. The rise of online platforms and marketplaces has further streamlined service bookings, making handyman services more accessible to consumers. Understanding the marketing landscape, market saturation, and digital trends within this sector is essential for businesses looking to optimize their competitive positioning and expand their market reach.

Report based on an analysis of 68,880 Google Business Profiles from 63,042 companies operating across 23,421 websites in 1,907 U.S. cities.

Companies
63,042
Websites
23,421
Map locations
68,880
Cities
1,907

Overview

Marketing landscape
$6.65
Average CPC
$47.42
Average LSA lead
Paid channels utilization
LSA advertisers (6.8%)
4,668
Paid search advertisers (5.9%)
1,383
Social media advertisers (1.5%)
347
Market saturation
38.3
Companies per 100k population
New websites
5,431
+34.4%
in 2024 compared to 2023
Total websites
23,421
+31.29% (+5,431)
increase from 2023 to 2024
Handyman services seasonality in United States
Based on search volume of 4,992 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
handyman 102.3K $7.58
handyman near me 71.4K $7.79
handyman services 25.2K $6.80
handyman services near me 8.6K $8.40
tv mounting service 5.6K $8.43
handyman service near me 1.9K $8.32
local handyman 1.8K $11.19

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (52.0%)
35,765
Unclaimed profiles (7.4%)
5,092
Without phone (3.2%)
2,197
Operation hours not set (11.8%)
8,108
Closed on Saturday (40.7%)
28,010
Closed on Sunday (67.4%)
46,306
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 4,668
Profile name
4.5 3,481
Profile name
4.8 3,010
Profile name
4.9 2,747
Profile name
4.9 2,745
Profile name
4.8 2,679
Profile name
4.9 2,570