Lawn care Industry Statistics and Trends

The lawn care industry provides essential services that contribute to the health, appearance, and sustainability of residential and commercial landscapes. This sector encompasses a variety of maintenance and improvement services, including lawn mowing, irrigation system repair and maintenance, weed control, pest control, mulching, seeding, sod installation, and general yard cleanup. These services are critical for preserving property value, enhancing curb appeal, and ensuring environmental sustainability through proper water management and soil health.

As consumer demand shifts toward eco-friendly practices, businesses in this industry are increasingly adopting organic treatments, drought-resistant landscaping, and automated irrigation technologies. Market trends indicate seasonal fluctuations in demand, with peak activity during warmer months. Understanding industry statistics, marketing strategies, and competitive saturation at the national, state, and city levels enables businesses to optimize their operations, enhance customer acquisition, and identify growth opportunities in both established and emerging markets.

Report based on an analysis of 101,648 Google Business Profiles from 92,331 companies operating across 39,946 websites in 1,907 U.S. cities.

Companies
92,331
Websites
39,946
Map locations
101,648
Cities
1,907

Overview

Marketing landscape
$7.67
Average CPC
$22.73
Average LSA lead
Paid channels utilization
LSA advertisers (7.1%)
7,181
Paid search advertisers (7.5%)
2,983
Social media advertisers (2.8%)
1,121
Market saturation
56.1
Companies per 100k population
New websites
2,323
-58.01%
in 2025 compared to 2024
Total websites
39,946
+17.24% (+5,532)
increase from 2023 to 2024
Lawn care seasonality in United States
Based on search volume of 9,972 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
lawn mowing 241.9K $0.80
lawn care 42.4K $10.64
lawn care near me 38.1K $9.24
lawn mower repair near me 38.0K $3.22
lawn service near me 31.9K $5.10
lawn service 24.5K $6.18
lawn care services 24.0K $6.65

Software usage

CRM & FSM Distribution in Lawn care

Distribution of CRM & Field Service Management software used by companies in the Lawn care industry based on publicly accessible information
Jobber favicon
Jobber
37.5%
vcita favicon
vcita
33.8%
Hubspot favicon
Hubspot
16.3%
Thryv favicon
Thryv
4.3%
Housecall Pro favicon
Housecall Pro
3.8%
Zoho favicon
Zoho
2.1%
ServiceTitan favicon
ServiceTitan
1.5%

Software & Widgets Distribution in Lawn care

Distribution of software & widgets used by companies in the Lawn care industry based on publicly accessible information
Elfsight favicon
Elfsight
31%
Trustindex favicon
Trustindex
25.9%
GoHighLevel favicon
GoHighLevel
18.5%
Re:amaze favicon
Re:amaze
5.5%
Podium favicon
Podium
5.5%
tawk.to favicon
tawk.to
3.4%
Birdeye favicon
Birdeye
3%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (47.3%)
47,996
Unclaimed profiles (8.5%)
8,606
Without phone (2.5%)
2,556
Operation hours not set (12.7%)
12,902
Closed on Saturday (42.3%)
42,959
Closed on Sunday (74.0%)
75,168
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 5,403
Profile name
4.5 4,258
Profile name
4.9 3,402
Profile name
5.0 3,042
Profile name
4.9 2,924
Profile name
4.7 2,835
Profile name
4.9 2,719