Lawn care Industry Statistics and Trends

The lawn care industry provides essential services that contribute to the health, appearance, and sustainability of residential and commercial landscapes. This sector encompasses a variety of maintenance and improvement services, including lawn mowing, irrigation system repair and maintenance, weed control, pest control, mulching, seeding, sod installation, and general yard cleanup. These services are critical for preserving property value, enhancing curb appeal, and ensuring environmental sustainability through proper water management and soil health.

As consumer demand shifts toward eco-friendly practices, businesses in this industry are increasingly adopting organic treatments, drought-resistant landscaping, and automated irrigation technologies. Market trends indicate seasonal fluctuations in demand, with peak activity during warmer months. Understanding industry statistics, marketing strategies, and competitive saturation at the national, state, and city levels enables businesses to optimize their operations, enhance customer acquisition, and identify growth opportunities in both established and emerging markets.

Report based on an analysis of 86,787 Google Business Profiles from 79,198 companies operating across 34,935 websites in 1,907 U.S. cities.

Companies
79,198
Websites
34,935
Map locations
86,787
Cities
1,907

Overview

Marketing landscape
$7.29
Average CPC
$22.62
Average LSA lead
Paid channels utilization
LSA advertisers (7.3%)
6,300
Paid search advertisers (7.6%)
2,638
Social media advertisers (2.9%)
997
Market saturation
48.2
Companies per 100k population
New websites
4,835
+24.36%
in 2024 compared to 2023
Total websites
34,935
+16.59% (+4,835)
increase from 2023 to 2024
Lawn care seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
lawn mowing 211.1K $0.76
lawn care near me 57.3K $4.79
lawn care 47.2K $5.34
lawn service near me 37.3K $6.07
lawn mower repair near me 27.8K $4.20
lawn service 25.0K $2.47
lawn care services 22.9K $4.72

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (47.6%)
41,228
Unclaimed profiles (7.9%)
6,875
Without phone (2.5%)
2,146
Operation hours not set (12.1%)
10,457
Closed on Saturday (41.9%)
36,280
Closed on Sunday (74.0%)
64,114
Profiles with most reviews
Profile Rating Reviews
Profile name
4.6 7,691
Profile name
4.7 7,668
Profile name
5.0 6,577
Profile name
4.7 6,350
Profile name
4.6 6,256
Profile name
4.8 6,204
Profile name
4.5 6,150