Home inspection Industry Statistics and Trends

The home inspection industry plays a crucial role in real estate transactions, property maintenance, and safety assurance by providing comprehensive assessments of residential and commercial structures. Home inspectors evaluate key aspects of a property’s condition, offering services such as buyer and seller inspections, commercial property inspections, and full home inspections to assess overall structural integrity. Specialized evaluations focus on critical components, including HVAC systems, electrical wiring, plumbing, roofing, and foundations, ensuring compliance with safety standards.

Additional assessments, such as fire safety inspections, mold testing, water quality testing, well and septic system evaluations, and wood-destroying insect inspections, help identify hidden risks that may impact property value and occupant safety. New construction projects also benefit from professional inspections to verify adherence to building codes and best practices. This industry’s growth is driven by increasing real estate transactions, regulatory requirements, and heightened consumer awareness of property risks.

Report based on an analysis of 37,969 Google Business Profiles from 32,341 companies operating across 17,682 websites in 1,907 U.S. cities.

Companies
32,341
Websites
17,682
Map locations
37,969
Cities
1,907

Overview

Marketing landscape
$7.40
Average CPC
$40.84
Average LSA lead
Paid channels utilization
LSA advertisers (5.8%)
2,198
Paid search advertisers (7.4%)
1,310
Social media advertisers (1.0%)
173
Market saturation
19.7
Companies per 100k population
New websites
1,411
-2.42%
in 2024 compared to 2023
Total websites
17,682
+8.74% (+1,411)
increase from 2023 to 2024
Home inspection seasonality in United States
Based on search volume of 1,616 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
home inspection 29.3K $4.63
house inspection 23.7K $4.63
home inspectors near me 1.8K $10.28
home inspection houston 300 $8.23
home inspection kennewick 250 N/A
home inspection orlando 200 $8.42
house inspection orlando 200 $8.42

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (37.7%)
14,318
Unclaimed profiles (20.7%)
7,871
Without phone (2.5%)
946
Operation hours not set (22.4%)
8,484
Closed on Saturday (37.7%)
14,314
Closed on Sunday (59.7%)
22,643
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 7,325
Profile name
5.0 6,995
Profile name
5.0 6,531
Profile name
4.8 6,286
Profile name
5.0 5,630
Profile name
4.9 4,628
Profile name
4.9 4,250