Home inspection Industry Statistics and Trends

The home inspection industry plays a crucial role in real estate transactions, property maintenance, and safety assurance by providing comprehensive assessments of residential and commercial structures. Home inspectors evaluate key aspects of a property’s condition, offering services such as buyer and seller inspections, commercial property inspections, and full home inspections to assess overall structural integrity. Specialized evaluations focus on critical components, including HVAC systems, electrical wiring, plumbing, roofing, and foundations, ensuring compliance with safety standards.

Additional assessments, such as fire safety inspections, mold testing, water quality testing, well and septic system evaluations, and wood-destroying insect inspections, help identify hidden risks that may impact property value and occupant safety. New construction projects also benefit from professional inspections to verify adherence to building codes and best practices. This industry’s growth is driven by increasing real estate transactions, regulatory requirements, and heightened consumer awareness of property risks.

Report based on an analysis of 39,878 Google Business Profiles from 33,907 companies operating across 18,558 websites in 1,907 U.S. cities.

Companies
33,907
Websites
18,558
Map locations
39,878
Cities
1,907

Overview

Marketing landscape
$8.00
Average CPC
$38.58
Average LSA lead
Paid channels utilization
LSA advertisers (6.6%)
2,627
Paid search advertisers (7.5%)
1,389
Social media advertisers (1.1%)
196
Market saturation
20.6
Companies per 100k population
New websites
331
-78.67%
in 2025 compared to 2024
Total websites
18,558
+9.31% (+1,552)
increase from 2023 to 2024
Home inspection seasonality in United States
Based on search volume of 1,647 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
home inspection 30.4K $4.37
house inspection 24.7K $3.70
home inspectors near me 2.0K $10.64
home inspection houston 400 $12.18
home inspection dallas 250 $11.75
house inspection houston 200 $12.18
home inspection orlando 200 $9.19

Software usage

CRM & FSM Distribution in Home inspection

Distribution of CRM & Field Service Management software used by companies in the Home inspection industry based on publicly accessible information
Hubspot favicon
Hubspot
36.5%
vcita favicon
vcita
20%
Zoho favicon
Zoho
15.3%
Housecall Pro favicon
Housecall Pro
10.6%
ServiceTitan favicon
ServiceTitan
8.2%
Thryv favicon
Thryv
7.1%
Jobber favicon
Jobber
2.4%

Software & Widgets Distribution in Home inspection

Distribution of software & widgets used by companies in the Home inspection industry based on publicly accessible information
Trustindex favicon
Trustindex
43.6%
Elfsight favicon
Elfsight
21.2%
GoHighLevel favicon
GoHighLevel
15.2%
Podium favicon
Podium
3.5%
Broadly favicon
Broadly
3.2%
Birdeye favicon
Birdeye
2.9%
Reviews On My Website favicon
Reviews On My Website
2.8%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (37.4%)
14,928
Unclaimed profiles (20.5%)
8,183
Without phone (2.5%)
1,010
Operation hours not set (21.9%)
8,747
Closed on Saturday (37.8%)
15,072
Closed on Sunday (59.7%)
23,792
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 9,561
Profile name
4.8 8,918
Profile name
4.6 8,833
Profile name
4.9 7,406
Profile name
5.0 7,199
Profile name
5.0 6,894
Profile name
4.8 6,803