Painting Industry Statistics and Trends

The painting industry plays a crucial role in residential and commercial property maintenance, renovation, and aesthetic enhancement. This sector includes a wide range of services such as indoor and outdoor painting, cabinet refinishing, door and window painting, furniture and stair painting, spray painting, and gutter painting. Additionally, services extend to wallpaper removal and surface preparation to ensure long-lasting finishes. With growing consumer demand for eco-friendly paints, durable coatings, and customized color solutions, the industry is evolving to integrate advanced materials and application techniques.

Businesses operating in this space must navigate seasonal demand fluctuations, changing customer preferences, and technological advancements in paint formulations and tools. Industry insights, including market saturation, digital advertising effectiveness, and competitor analysis, provide valuable data for companies looking to optimize their marketing strategies, expand service offerings, and enhance operational efficiency in this competitive landscape.

Report based on an analysis of 104,446 Google Business Profiles from 92,216 companies operating across 41,829 websites in 1,907 U.S. cities.

Companies
92,216
Websites
41,829
Map locations
104,446
Cities
1,907

Overview

Marketing landscape
$10.57
Average CPC
$40.41
Average LSA lead
Paid channels utilization
LSA advertisers (4.7%)
4,886
Paid search advertisers (7.8%)
3,262
Social media advertisers (2.5%)
1,046
Market saturation
56.1
Companies per 100k population
New websites
7,055
+30.74%
in 2024 compared to 2023
Total websites
41,829
+20.79% (+7,055)
increase from 2023 to 2024
Painting seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
painters near me 107.5K $7.73
painting companies near me 62.2K $12.41
house painters 29.8K $10.48
painting company 27.4K $8.05
painting contractors 26.9K $2.77
painting contractors near me 25.9K $10.50
exterior house painting 17.7K $5.92

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (44.1%)
45,969
Unclaimed profiles (10.9%)
11,399
Without phone (2.6%)
2,684
Operation hours not set (13.0%)
13,591
Closed on Saturday (40.4%)
42,127
Closed on Sunday (71.1%)
74,130
Profiles with most reviews
Profile Rating Reviews
Profile name
4.1 3,359
Profile name
4.8 2,816
Profile name
4.9 2,193
Profile name
4.9 2,135
Profile name
4.8 2,035
Profile name
5.0 1,717
Profile name
4.3 1,701