Painting Industry Statistics and Trends

The painting industry plays a crucial role in residential and commercial property maintenance, renovation, and aesthetic enhancement. This sector includes a wide range of services such as indoor and outdoor painting, cabinet refinishing, door and window painting, furniture and stair painting, spray painting, and gutter painting. Additionally, services extend to wallpaper removal and surface preparation to ensure long-lasting finishes. With growing consumer demand for eco-friendly paints, durable coatings, and customized color solutions, the industry is evolving to integrate advanced materials and application techniques.

Businesses operating in this space must navigate seasonal demand fluctuations, changing customer preferences, and technological advancements in paint formulations and tools. Industry insights, including market saturation, digital advertising effectiveness, and competitor analysis, provide valuable data for companies looking to optimize their marketing strategies, expand service offerings, and enhance operational efficiency in this competitive landscape.

Report based on an analysis of 112,894 Google Business Profiles from 99,680 companies operating across 45,149 websites in 1,907 U.S. cities.

Companies
99,680
Websites
45,149
Map locations
112,894
Cities
1,907

Overview

Marketing landscape
$10.10
Average CPC
$39.92
Average LSA lead
Paid channels utilization
LSA advertisers (5.7%)
6,427
Paid search advertisers (7.6%)
3,452
Social media advertisers (2.6%)
1,172
Market saturation
60.6
Companies per 100k population
New websites
2,062
-73.32%
in 2025 compared to 2024
Total websites
45,149
+21.86% (+7,730)
increase from 2023 to 2024
Painting seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
painters near me 95.8K $9.51
painting companies near me 58.9K $10.10
painting company 35.6K $13.03
painting contractors 24.5K $1.94
house painters 20.8K $15.39
exterior house painting 19.3K $5.62
painting services 18.5K $4.73

Software usage

CRM & FSM Distribution in Painting

Distribution of CRM & Field Service Management software used by companies in the Painting industry based on publicly accessible information
vcita favicon
vcita
48.7%
Hubspot favicon
Hubspot
18.9%
Jobber favicon
Jobber
8.6%
Zoho favicon
Zoho
7.2%
Housecall Pro favicon
Housecall Pro
6.9%
Thryv favicon
Thryv
4.8%
Dripjobs favicon
Dripjobs
2.6%

Software & Widgets Distribution in Painting

Distribution of software & widgets used by companies in the Painting industry based on publicly accessible information
Trustindex favicon
Trustindex
31.8%
Elfsight favicon
Elfsight
29.3%
GoHighLevel favicon
GoHighLevel
22.2%
Re:amaze favicon
Re:amaze
3.8%
NiceJob favicon
NiceJob
2.2%
Birdeye favicon
Birdeye
1.9%
tawk.to favicon
tawk.to
1.8%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (43.3%)
48,797
Unclaimed profiles (10.6%)
11,982
Without phone (2.7%)
2,992
Operation hours not set (12.8%)
14,428
Closed on Saturday (40.0%)
45,113
Closed on Sunday (70.8%)
79,867
Profiles with most reviews
Profile Rating Reviews
Profile name
4.8 3,430
Profile name
4.6 2,553
Profile name
4.9 1,861
Profile name
4.9 1,430
Profile name
4.8 1,397
Profile name
4.8 1,254
Profile name
4.7 1,218