Landscaping Industry Statistics and Trends

The landscaping industry encompasses a broad range of services aimed at enhancing outdoor spaces for residential, commercial, and public properties. Professionals in this sector specialize in designing, constructing, and maintaining landscapes to improve aesthetics, functionality, and property value. Key services include artificial turf installation, driveway and walkway paving, garden decorations, grading and resloping, and various hardscaping solutions such as retaining walls, outdoor steps, and stone or concrete masonry.

Additionally, landscape design and installation services focus on creating cohesive outdoor environments, incorporating sod and seeding, walkway landscaping, and outdoor water features. With increasing consumer demand for sustainable and low-maintenance landscaping solutions, trends such as drought-resistant plantings, eco-friendly irrigation, and smart outdoor lighting are gaining traction. Businesses operating in this industry benefit from analyzing market trends, competitive landscapes, and regional demand fluctuations to strategically position themselves for growth in an evolving marketplace.

Report based on an analysis of 124,154 Google Business Profiles from 107,878 companies operating across 58,338 websites in 1,907 U.S. cities.

Companies
107,878
Websites
58,338
Map locations
124,154
Cities
1,907

Overview

Marketing landscape
$4.90
Average CPC
$48.32
Average LSA lead
Paid channels utilization
LSA advertisers (3.7%)
4,622
Paid search advertisers (8.1%)
4,719
Social media advertisers (2.9%)
1,711
Market saturation
65.6
Companies per 100k population
New websites
7,791
+27.14%
in 2024 compared to 2023
Total websites
58,338
+15.78% (+7,791)
increase from 2023 to 2024
Landscaping seasonality in United States
Based on search volume of 7,082 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
landscaping 96.2K $7.04
landscaping near me 66.2K $5.43
landscaping companies near me 35.1K $4.11
landscaping companies 32.7K $2.12
landscaping service 18.8K $1.42
landscaping services near me 16.0K $2.67
front yard landscaping 14.0K $2.37

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (37.5%)
46,508
Unclaimed profiles (12.9%)
15,989
Without phone (2.4%)
2,954
Operation hours not set (14.7%)
18,200
Closed on Saturday (44.6%)
55,324
Closed on Sunday (74.6%)
92,501
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 5,031
Profile name
4.8 3,350
Profile name
4.9 2,894
Profile name
4.6 2,671
Profile name
4.9 2,478
Profile name
4.9 2,470
Profile name
4.9 2,379