Kitchen remodeling Industry Statistics and Trends

The kitchen remodeling industry plays a significant role in the home improvement sector, driven by homeowners’ desires for enhanced functionality, modern aesthetics, and increased property value. Market demand is fueled by factors such as rising home equity, lifestyle upgrades, and energy-efficient solutions. Kitchen remodeling services encompass a range of specialized offerings, including custom kitchen design, cabinet installation and refinishing, countertop replacement, flooring and tile work, and lighting and electrical upgrades.

These services cater to homeowners seeking full-scale renovations or targeted upgrades, with industry growth influenced by evolving design trends, material innovations, and smart-home integrations. Additionally, shifts in consumer behavior, such as an increased preference for sustainable materials and energy-efficient appliances, are shaping service offerings. Businesses in this sector must stay competitive by leveraging digital marketing, optimizing their online presence, and analyzing industry trends to capture market share effectively.

Report based on an analysis of 63,404 Google Business Profiles from 60,432 companies operating across 37,800 websites in 1,907 U.S. cities.

Companies
60,432
Websites
37,800
Map locations
63,404
Cities
1,907

Overview

Marketing landscape
$8.13
Average CPC
$55.63
Average LSA lead
Paid channels utilization
LSA advertisers (9.3%)
5,873
Paid search advertisers (12.8%)
4,852
Social media advertisers (2.7%)
1,034
Market saturation
36.7
Companies per 100k population
New websites
3,985
+11.25%
in 2024 compared to 2023
Total websites
37,800
+11.95% (+3,985)
increase from 2023 to 2024
Kitchen remodeling seasonality in United States
Based on search volume of 2,956 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
kitchen remodeling 49.5K $3.44
kitchen contractor 19.8K $2.58
kitchen renovation 15.4K $1.92
kitchen remodel near me 4.9K $5.33
kitchen cabinet refacing 3.7K $8.62
kitchen renovation near me 1.2K $6.78
cabinet refacing near me 950 $13.13

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (28.9%)
18,293
Unclaimed profiles (5.8%)
3,682
Without phone (1.8%)
1,160
Operation hours not set (5.7%)
3,606
Closed on Saturday (50.8%)
32,165
Closed on Sunday (80.9%)
51,267
Profiles with most reviews
Profile Rating Reviews
Profile name
4.7 15,651
Profile name
4.8 5,213
Profile name
4.9 4,729
Profile name
4.7 4,388
Profile name
4.8 3,924
Profile name
4.9 3,679
Profile name
4.7 3,147