House cleaning Industry Statistics and Trends

The house cleaning industry provides essential services aimed at maintaining hygiene, cleanliness, and overall well-being in residential and commercial spaces. This sector includes various service categories such as standard cleaning for routine maintenance, deep cleaning for thorough sanitation, and moving clean services tailored for pre- or post-relocation needs. Additionally, office cleaning services cater to commercial environments, ensuring a professional and sanitary workspace.

As consumer demand grows for eco-friendly and non-toxic cleaning solutions, many companies are integrating green cleaning practices and advanced disinfection technologies into their offerings. The rise of on-demand cleaning services, facilitated by digital booking platforms, has further transformed the market, making services more accessible and efficient. Businesses operating in this industry can leverage key market insights, competitive analysis, and industry trends to optimize their service offerings, target high-demand locations, and implement effective marketing strategies for sustained growth.

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Report based on an analysis of 142,310 Google Business Profiles from 124,203 companies operating across 53,227 websites in 1,907 U.S. cities.

Companies
124,203
Websites
53,227
Map locations
142,310
Cities
1,907

Overview

Marketing landscape
$8.75
Average CPC
$30.26
Average LSA lead
Paid channels utilization
LSA advertisers (9.2%)
13,103
Paid search advertisers (8.4%)
4,491
Social media advertisers (2.4%)
1,262
Market saturation
75.5
Companies per 100k population
New websites
2,434
-77.28%
in 2025 compared to 2024
Total websites
53,227
+26.72% (+10,711)
increase from 2023 to 2024
House cleaning seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
house cleaning service 114.7K $7.30
cleaning services near me 101.5K $9.08
house cleaning 62.7K $6.73
home cleaning service 51.1K $6.63
maids 49.6K $11.29
housekeeping 46.6K $8.62
house cleaning services near me 45.2K $9.05

Software usage

CRM & FSM Distribution in House cleaning

Distribution of CRM & Field Service Management software used by companies in the House cleaning industry based on publicly accessible information
BookingKoala favicon
BookingKoala
42.1%
vcita favicon
vcita
16.3%
Housecall Pro favicon
Housecall Pro
10.9%
Hubspot favicon
Hubspot
9.9%
Launch27 favicon
Launch27
7.8%
Jobber favicon
Jobber
6.7%
Zoho favicon
Zoho
3.6%

Software & Widgets Distribution in House cleaning

Distribution of software & widgets used by companies in the House cleaning industry based on publicly accessible information
Trustindex favicon
Trustindex
33.6%
GoHighLevel favicon
GoHighLevel
25.5%
Elfsight favicon
Elfsight
17.4%
NiceJob favicon
NiceJob
6.5%
tawk.to favicon
tawk.to
5.4%
Re:amaze favicon
Re:amaze
3.8%
Birdeye favicon
Birdeye
1.9%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (44.3%)
62,970
Unclaimed profiles (7.8%)
11,094
Without phone (2.8%)
4,027
Operation hours not set (10.5%)
14,894
Closed on Saturday (37.2%)
52,925
Closed on Sunday (62.3%)
88,554
Profiles with most reviews
Profile Rating Reviews
Profile name
3.3 5,737
Profile name
4.0 1,762
Profile name
4.9 1,630
Profile name
4.9 1,487
Profile name
5.0 1,396
Profile name
4.7 1,380
Profile name
4.9 1,245