Water damage restoration Industry Statistics and Trends

Water damage restoration is a critical sector within the home service industry, encompassing specialized services aimed at mitigating and repairing damage caused by water intrusion, flooding, and related issues. This industry provides essential emergency response and long-term structural restoration, helping homeowners and businesses recover from water-related disasters. Core services within this field include water damage cleanup, fire damage cleanup and repair, mold inspection and removal, sewage cleanup, and plumbing solutions to prevent future issues.

Additionally, related services such as flooring repair and replacement, remodeling, roofing, painting, and pest control play a role in restoring properties to their pre-damage condition. Given the urgency and complexity of water damage cases, companies in this sector leverage advanced drying technologies, antimicrobial treatments, and structural repair techniques to ensure thorough restoration. The market is highly competitive, influenced by factors such as seasonal flooding, insurance claims processing, and local regulatory compliance. Understanding key industry trends, such as market saturation, advertising costs, and emerging digital strategies, is essential for businesses aiming to optimize their operations and customer acquisition efforts.

Report based on an analysis of 31,696 Google Business Profiles from 27,293 companies operating across 15,075 websites in 1,907 U.S. cities.

Companies
27,293
Websites
15,075
Map locations
31,696
Cities
1,907

Overview

Marketing landscape
$41.23
Average CPC
$119.28
Average LSA lead
Paid channels utilization
LSA advertisers (19.0%)
6,015
Paid search advertisers (16.9%)
2,546
Social media advertisers (2.2%)
333
Market saturation
16.6
Companies per 100k population
New websites
1,661
-2.12%
in 2024 compared to 2023
Total websites
15,075
+12.5% (+1,661)
increase from 2023 to 2024
Water damage restoration seasonality in United States
Based on search volume of 1,893 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
water damage restoration 29.7K $12.84
water restoration 14.1K $36.54
water restoration services 13.4K $1.42
water mitigation 11.6K $33.47
water damage restoration service 9.7K $1.42
water remediation 9.5K $37.15
water damage repair 8.5K $13.16

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (21.7%)
6,863
Unclaimed profiles (4.3%)
1,347
Without phone (1.7%)
542
Operation hours not set (4.6%)
1,468
Closed on Saturday (18.8%)
5,950
Closed on Sunday (29.1%)
9,230
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 9,289
Profile name
4.8 7,263
Profile name
4.8 6,203
Profile name
4.8 5,384
Profile name
4.8 5,271
Profile name
4.8 5,244
Profile name
4.8 5,205