Pool cleaning Industry Statistics and Trends

The pool cleaning industry provides essential maintenance and sanitation services for residential, commercial, and public aquatic facilities, ensuring water quality, safety, and regulatory compliance. This sector includes routine and specialized services such as one-time or ongoing pool cleaning, commercial pool maintenance, and seasonal opening and closing to prepare pools for different weather conditions. Key offerings also encompass spa and hot tub cleaning and repair, tile and pool wall cleaning, equipment maintenance and repair, water feature upkeep, and water testing and chemical balancing to maintain optimal pH levels.

With increasing demand for professional pool care driven by health regulations, technological advancements in filtration systems, and growing preferences for automated maintenance solutions, the industry is evolving to offer more efficient and eco-friendly services. These trends, combined with industry statistics, marketing insights, and competitive data, provide valuable information for businesses seeking to enhance their market presence and operational strategies.

Report based on an analysis of 16,305 Google Business Profiles from 14,639 companies operating across 9,101 websites in 1,907 U.S. cities.

Companies
14,639
Websites
9,101
Map locations
16,305
Cities
1,907

Overview

Marketing landscape
$8.86
Average CPC
$31.58
Average LSA lead
Paid channels utilization
LSA advertisers (7.2%)
1,177
Paid search advertisers (9.8%)
891
Social media advertisers (3.4%)
306
Market saturation
8.9
Companies per 100k population
New websites
373
-69.82%
in 2025 compared to 2024
Total websites
9,101
+16.5% (+1,236)
increase from 2023 to 2024
Pool cleaning seasonality in United States
Based on search volume of 2,082 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
pool cleaning 29.4K $3.99
pool service near me 22.7K $5.96
pool cleaning service 18.8K $8.54
pool maintenance 12.2K $6.41
pool maintenance near me 11.0K $6.53
pool cleaning service near me 9.5K $10.10
pool cleaners near me 4.7K $7.05

Software usage

CRM & FSM Distribution in Pool cleaning

Distribution of CRM & Field Service Management software used by companies in the Pool cleaning industry based on publicly accessible information
vcita favicon
vcita
45.3%
Hubspot favicon
Hubspot
21.8%
Thryv favicon
Thryv
9.5%
Jobber favicon
Jobber
8.4%
Zoho favicon
Zoho
5.6%
ServiceTitan favicon
ServiceTitan
3.9%
Housecall Pro favicon
Housecall Pro
2.8%

Software & Widgets Distribution in Pool cleaning

Distribution of software & widgets used by companies in the Pool cleaning industry based on publicly accessible information
GoHighLevel favicon
GoHighLevel
24.3%
Trustindex favicon
Trustindex
23.3%
Elfsight favicon
Elfsight
13.8%
Podium favicon
Podium
10.8%
Re:amaze favicon
Re:amaze
9.3%
Broadly favicon
Broadly
8.9%
NiceJob favicon
NiceJob
2.3%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (36.1%)
5,879
Unclaimed profiles (6.4%)
1,035
Without phone (2.1%)
343
Operation hours not set (9.3%)
1,508
Closed on Saturday (48.0%)
7,809
Closed on Sunday (76.8%)
12,503
Profiles with most reviews
Profile Rating Reviews
Profile name
4.9 2,016
Profile name
4.9 1,157
Profile name
4.5 1,000
Profile name
4.7 996
Profile name
4.8 933
Profile name
4.7 923
Profile name
4.6 873