Pool cleaning Industry Statistics and Trends

The pool cleaning industry provides essential maintenance and sanitation services for residential, commercial, and public aquatic facilities, ensuring water quality, safety, and regulatory compliance. This sector includes routine and specialized services such as one-time or ongoing pool cleaning, commercial pool maintenance, and seasonal opening and closing to prepare pools for different weather conditions. Key offerings also encompass spa and hot tub cleaning and repair, tile and pool wall cleaning, equipment maintenance and repair, water feature upkeep, and water testing and chemical balancing to maintain optimal pH levels.

With increasing demand for professional pool care driven by health regulations, technological advancements in filtration systems, and growing preferences for automated maintenance solutions, the industry is evolving to offer more efficient and eco-friendly services. These trends, combined with industry statistics, marketing insights, and competitive data, provide valuable information for businesses seeking to enhance their market presence and operational strategies.

Report based on an analysis of 15,077 Google Business Profiles from 13,605 companies operating across 8,589 websites in 1,907 U.S. cities.

Companies
13,605
Websites
8,589
Map locations
15,077
Cities
1,907

Overview

Marketing landscape
$11.75
Average CPC
$32.93
Average LSA lead
Paid channels utilization
LSA advertisers (6.0%)
902
Paid search advertisers (10.0%)
859
Social media advertisers (3.2%)
275
Market saturation
8.3
Companies per 100k population
New websites
1,146
+24.43%
in 2024 compared to 2023
Total websites
8,589
+15.69% (+1,146)
increase from 2023 to 2024
Pool cleaning seasonality in United States
Based on search volume of 1,761 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
pool cleaning 16.7K $3.57
pool service near me 16.3K $5.90
pool cleaning service 13.0K $10.06
pool maintenance 9.8K $6.65
pool maintenance near me 9.6K $6.99
pool cleaning service near me 9.1K $9.07
pool cleaners near me 3.5K $6.82

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (36.8%)
5,538
Unclaimed profiles (6.6%)
994
Without phone (2.1%)
322
Operation hours not set (9.7%)
1,461
Closed on Saturday (49.3%)
7,422
Closed on Sunday (77.9%)
11,720
Profiles with most reviews
Profile Rating Reviews
Profile name
4.8 3,350
Profile name
4.8 2,081
Profile name
4.9 1,848
Profile name
4.8 1,305
Profile name
4.6 1,201
Profile name
4.9 1,090
Profile name
5.0 1,020