Flooring Industry Statistics and Trends
The flooring industry encompasses a wide range of services, including the installation, maintenance, and refinishing of various flooring types such as hardwood, tile, carpet, marble, and stair flooring. Service providers in this sector offer specialized solutions, including baseboard installation, wood floor sanding, floor polishing, and repair. As home and commercial property owners seek to enhance interior aesthetics and durability, demand for flooring services continues to grow, driven by factors such as real estate development, remodeling trends, and sustainability initiatives favoring eco-friendly flooring materials.
Market trends indicate a rise in consumer preference for low-maintenance and high-durability flooring solutions, with an increasing adoption of luxury vinyl and engineered wood options. The industry is also shaped by digital marketing strategies, evolving consumer behaviors, and the competitive landscape, where businesses leverage online advertising, local search visibility, and seasonal market demand to capture growth opportunities.
Report based on an analysis of 68,416 Google Business Profiles from 58,855 companies operating across 33,883 websites in 1,907 U.S. cities.
Companies
Websites
Map locations
Cities
Overview
| Keyword | Volume | CPC |
|---|---|---|
| floor installation | 21.5K | $3.76 |
| carpet installation | 19.9K | $23.88 |
| hardwood floor refinishing | 14.2K | $13.16 |
| wood floor refinishing | 13.5K | $13.16 |
| tile installation | 12.3K | $7.44 |
| flooring contractors | 9.9K | $22.40 |
| flooring contractor | 9.8K | $1.26 |
Growth leaders
Digital performers
Business profiles overview
Distribution of business profiles based on the number of reviews
Distribution of business profiles based on their operating hours
Key factors affecting the completeness and effectiveness of profiles