Flooring Industry Statistics and Trends

The flooring industry encompasses a wide range of services, including the installation, maintenance, and refinishing of various flooring types such as hardwood, tile, carpet, marble, and stair flooring. Service providers in this sector offer specialized solutions, including baseboard installation, wood floor sanding, floor polishing, and repair. As home and commercial property owners seek to enhance interior aesthetics and durability, demand for flooring services continues to grow, driven by factors such as real estate development, remodeling trends, and sustainability initiatives favoring eco-friendly flooring materials.

Market trends indicate a rise in consumer preference for low-maintenance and high-durability flooring solutions, with an increasing adoption of luxury vinyl and engineered wood options. The industry is also shaped by digital marketing strategies, evolving consumer behaviors, and the competitive landscape, where businesses leverage online advertising, local search visibility, and seasonal market demand to capture growth opportunities.

Report based on an analysis of 75,612 Google Business Profiles from 65,053 companies operating across 37,102 websites in 1,907 U.S. cities.

Companies
65,053
Websites
37,102
Map locations
75,612
Cities
1,907

Overview

Marketing landscape
$10.99
Average CPC
$106.73
Average LSA lead
Paid channels utilization
LSA advertisers (6.5%)
4,937
Paid search advertisers (13.0%)
4,820
Social media advertisers (2.8%)
1,051
Market saturation
39.6
Companies per 100k population
New websites
1,190
-73.54%
in 2025 compared to 2024
Total websites
37,102
+14.32% (+4,498)
increase from 2023 to 2024
Flooring seasonality in United States
Based on search volume of 3,162 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
floor installation 19.1K $4.32
carpet installation 19.0K $23.76
hardwood floor refinishing 13.4K $12.77
wood floor refinishing 12.8K $12.98
tile installation 11.8K $7.00
floor companies 9.7K $23.91
flooring contractors 9.7K $17.26

Software usage

CRM & FSM Distribution in Flooring

Distribution of CRM & Field Service Management software used by companies in the Flooring industry based on publicly accessible information
vcita favicon
vcita
31.2%
Hubspot favicon
Hubspot
24.3%
Housecall Pro favicon
Housecall Pro
16.4%
Thryv favicon
Thryv
10.8%
Zoho favicon
Zoho
7.9%
Jobber favicon
Jobber
4%
ServiceTitan favicon
ServiceTitan
2.9%

Software & Widgets Distribution in Flooring

Distribution of software & widgets used by companies in the Flooring industry based on publicly accessible information
Trustindex favicon
Trustindex
29.2%
GoHighLevel favicon
GoHighLevel
21.4%
Elfsight favicon
Elfsight
19.5%
Birdeye favicon
Birdeye
13.3%
Podium favicon
Podium
6.7%
NiceJob favicon
NiceJob
2.3%
tawk.to favicon
tawk.to
1.6%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (28.1%)
21,245
Unclaimed profiles (7.4%)
5,561
Without phone (1.9%)
1,458
Operation hours not set (6.7%)
5,076
Closed on Saturday (39.8%)
30,056
Closed on Sunday (74.4%)
56,265
Profiles with most reviews
Profile Rating Reviews
Profile name
4.6 56,374
Profile name
4.7 46,001
Profile name
4.7 38,318
Profile name
4.6 14,998
Profile name
4.6 14,009
Profile name
4.6 12,924
Profile name
4.7 11,196