Roofing Industry Statistics and Trends

The roofing industry plays a vital role in maintaining the structural integrity and energy efficiency of residential and commercial buildings. This sector encompasses a range of services, including roof installation, repair, and damage restoration, as well as preventative maintenance through roof inspections and attic venting. Additionally, professionals in this field provide skylight installation and repair, ensuring proper natural lighting and ventilation. Gutter installation and repair services are also integral to effective water drainage, preventing structural damage and mold growth.

As sustainability trends drive demand for energy-efficient roofing solutions, businesses are increasingly adopting materials and technologies such as cool roofs, solar-integrated shingles, and weather-resistant coatings. Analyzing industry statistics, market trends, and competitive insights enables businesses to strategically position themselves in this evolving market, identifying opportunities for growth and differentiation.

Report based on an analysis of 107,562 Google Business Profiles from 91,011 companies operating across 56,754 websites in 1,907 U.S. cities.

Companies
91,011
Websites
56,754
Map locations
107,562
Cities
1,907

Overview

Marketing landscape
$7.78
Average CPC
$52.39
Average LSA lead
Paid channels utilization
LSA advertisers (15.7%)
16,829
Paid search advertisers (13.7%)
7,773
Social media advertisers (4.1%)
2,331
Market saturation
55.3
Companies per 100k population
New websites
1,824
-78.67%
in 2025 compared to 2024
Total websites
56,754
+18.44% (+8,553)
increase from 2023 to 2024
Roofing seasonality in United States
Based on search volume of 9,997 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
roofing companies near me 177.2K $17.96
roofers near me 86.9K $14.77
roofing companies 73.2K $8.08
roof repair 72.1K $2.54
roofing contractors near me 56.6K $16.98
roofing construction company 43.7K $0.93
roof repair near me 41.5K $22.15

Software usage

CRM & FSM Distribution in Roofing

Distribution of CRM & Field Service Management software used by companies in the Roofing industry based on publicly accessible information
vcita favicon
vcita
58.4%
Hubspot favicon
Hubspot
20.8%
Thryv favicon
Thryv
7.6%
Zoho favicon
Zoho
5.9%
Housecall Pro favicon
Housecall Pro
2.5%
Jobber favicon
Jobber
2.2%
ServiceTitan favicon
ServiceTitan
2.2%

Software & Widgets Distribution in Roofing

Distribution of software & widgets used by companies in the Roofing industry based on publicly accessible information
Trustindex favicon
Trustindex
30.3%
GoHighLevel favicon
GoHighLevel
24.6%
Elfsight favicon
Elfsight
16.8%
Roofle favicon
Roofle
8%
Podium favicon
Podium
4.8%
Realwork favicon
Realwork
3.8%
Birdeye favicon
Birdeye
2.4%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (31.4%)
33,734
Unclaimed profiles (12.0%)
12,909
Without phone (2.7%)
2,870
Operation hours not set (9.9%)
10,624
Closed on Saturday (41.5%)
44,644
Closed on Sunday (68.0%)
73,031
Profiles with most reviews
Profile Rating Reviews
Profile name
4.7 5,147
Profile name
4.7 4,397
Profile name
4.8 3,994
Profile name
4.9 3,225
Profile name
5.0 3,164
Profile name
3.2 3,044
Profile name
4.4 2,873