Roofing Industry Statistics and Trends

The roofing industry plays a vital role in maintaining the structural integrity and energy efficiency of residential and commercial buildings. This sector encompasses a range of services, including roof installation, repair, and damage restoration, as well as preventative maintenance through roof inspections and attic venting. Additionally, professionals in this field provide skylight installation and repair, ensuring proper natural lighting and ventilation. Gutter installation and repair services are also integral to effective water drainage, preventing structural damage and mold growth.

As sustainability trends drive demand for energy-efficient roofing solutions, businesses are increasingly adopting materials and technologies such as cool roofs, solar-integrated shingles, and weather-resistant coatings. Analyzing industry statistics, market trends, and competitive insights enables businesses to strategically position themselves in this evolving market, identifying opportunities for growth and differentiation.

Report based on an analysis of 100,740 Google Business Profiles from 85,227 companies operating across 53,125 websites in 1,907 U.S. cities.

Companies
85,227
Websites
53,125
Map locations
100,740
Cities
1,907

Overview

Marketing landscape
$8.10
Average CPC
$52.14
Average LSA lead
Paid channels utilization
LSA advertisers (13.4%)
13,490
Paid search advertisers (14.0%)
7,417
Social media advertisers (4.0%)
2,100
Market saturation
51.8
Companies per 100k population
New websites
7,806
+23.89%
in 2024 compared to 2023
Total websites
53,125
+17.49% (+7,806)
increase from 2023 to 2024
Roofing seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
roofing companies near me 190.8K $13.98
roofers near me 92.4K $18.41
roofing contractors near me 60.9K $13.98
roofing companies 60.3K $16.91
roof repair 51.0K $3.62
roof repair near me 41.8K $15.98
roofing contractors 38.5K $8.50

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest commercial-intent organic traffic in Q4 2024

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (32.3%)
32,471
Unclaimed profiles (12.4%)
12,445
Without phone (2.7%)
2,721
Operation hours not set (10.2%)
10,220
Closed on Saturday (41.9%)
42,202
Closed on Sunday (68.2%)
68,631
Profiles with most reviews
Profile Rating Reviews
Profile name
4.8 10,215
Profile name
4.6 5,158
Profile name
4.7 4,837
Profile name
4.7 4,388
Profile name
4.7 4,373
Profile name
4.6 4,083
Profile name
4.7 3,749