Insulation Industry Statistics and Trends
Report based on an analysis of 19,442 Google Business Profiles from 16,626 companies operating across 8,309 websites in 1,907 U.S. cities.
Companies
16,626
Websites
8,309
Map locations
19,442
Cities
1,907
Overview
Marketing landscape
$18.84
Average CPC
$118.27
Average LSA lead
Paid channels utilization
LSA advertisers
(1.0%)
190
Paid search advertisers
(19.0%)
1,580
Social media advertisers
(4.1%)
337
Market saturation
10.1
Companies per 100k population
New websites
275
-66.38%
in 2025 compared to 2024
Total websites
8,309
+11.34% (+818)
increase from 2023 to 2024
Insulation seasonality in United States
Based on search volume of 1,057 high intent industry keywords.
Top Industry keywords
| Keyword | Volume | CPC |
|---|---|---|
| attic insulation | 34.9K | $8.76 |
| house insulation | 11.6K | $6.87 |
| home insulation | 1.1K | $6.80 |
| attic insulation cost | 1.1K | $8.96 |
| exterior wall insulation | 150 | $0.72 |
| attic insulation near me | 150 | $21.14 |
| insulation services | 100 | $10.29 |
Software usage
CRM & FSM Distribution in Insulation
Distribution of CRM & Field Service Management software used by companies in the Insulation industry based on publicly accessible information
vcita
31.4%
ServiceTitan
31%
Hubspot
16.1%
Housecall Pro
15.7%
Thryv
2.5%
Zoho
2.5%
Jobber
0.8%
Software & Widgets Distribution in Insulation
Distribution of software & widgets used by companies in the Insulation industry based on publicly accessible information
Trustindex
31.1%
GoHighLevel
17.6%
Elfsight
14.1%
Podium
13.1%
Roofle
4.3%
Birdeye
3.6%
Reviews On My Website
2.4%
Growth leaders
Multi-location companies & franchises
Companies with the most locations
Location growth
Add the most new locations in the last 12 months
Digital performers
Business profiles overview
Reviews
Distribution of business profiles based on the number of reviews
Operating hours
Distribution of business profiles based on their operating hours
Profiles health
Key factors affecting the completeness and effectiveness of profiles
Without website (32.0%)
6,230
Unclaimed profiles (17.0%)
3,305
Without phone (1.9%)
372
Operation hours not set (12.9%)
2,515
Closed on Saturday (55.5%)
10,785
Closed on Sunday (76.1%)
14,798