Pest control Industry Statistics and Trends
The pest control industry is a critical sector within the home services market, providing essential solutions to manage and eliminate various pests that pose health risks and structural damage. Businesses in this industry offer a range of services, including inspections, prevention, and extermination for common pests such as ants, bed bugs, bees, cockroaches, fleas, mites, hornets, wasps, mosquitoes, rodents, spiders, and termites.
Demand for pest control services is driven by factors such as seasonal infestations, increasing urbanization, and heightened awareness of health hazards associated with pests. Additionally, regulatory requirements for businesses and residential properties contribute to market growth. The industry has seen a steady rise in service providers leveraging digital marketing strategies, local services ads, and social media advertising to attract customers. Understanding market saturation, seasonality trends, and competitor strategies is essential for businesses looking to expand or optimize their operations in this competitive landscape.
Report based on an analysis of 38,174 Google Business Profiles from 28,694 companies operating across 17,973 websites in 1,907 U.S. cities.
Companies
Websites
Map locations
Cities
Overview
| Keyword | Volume | CPC |
|---|---|---|
| pest control near me | 110.5K | $12.37 |
| pest control in near me | 107.6K | $12.37 |
| exterminator pest control near me | 88.9K | $12.37 |
| exterminator near me | 46.4K | $18.87 |
| pest control services near me | 17.0K | $20.01 |
| termite control near me | 16.1K | $35.77 |
| pest control companies near me | 12.0K | $8.93 |
Growth leaders
Digital performers
Websites with the highest estimated impression share in Q4 2024
Business profiles overview
Distribution of business profiles based on the number of reviews
Distribution of business profiles based on their operating hours
Key factors affecting the completeness and effectiveness of profiles