Pest control Industry Statistics and Trends

The pest control industry is a critical sector within the home services market, providing essential solutions to manage and eliminate various pests that pose health risks and structural damage. Businesses in this industry offer a range of services, including inspections, prevention, and extermination for common pests such as ants, bed bugs, bees, cockroaches, fleas, mites, hornets, wasps, mosquitoes, rodents, spiders, and termites.

Demand for pest control services is driven by factors such as seasonal infestations, increasing urbanization, and heightened awareness of health hazards associated with pests. Additionally, regulatory requirements for businesses and residential properties contribute to market growth. The industry has seen a steady rise in service providers leveraging digital marketing strategies, local services ads, and social media advertising to attract customers. Understanding market saturation, seasonality trends, and competitor strategies is essential for businesses looking to expand or optimize their operations in this competitive landscape.

Report based on an analysis of 40,735 Google Business Profiles from 30,577 companies operating across 18,895 websites in 1,907 U.S. cities.

Companies
30,577
Websites
18,895
Map locations
40,735
Cities
1,907

Overview

Marketing landscape
$26.80
Average CPC
$52.37
Average LSA lead
Paid channels utilization
LSA advertisers (25.5%)
10,387
Paid search advertisers (13.4%)
2,526
Social media advertisers (3.6%)
685
Market saturation
18.6
Companies per 100k population
New websites
484
-70.61%
in 2025 compared to 2024
Total websites
18,895
+9.82% (+1,647)
increase from 2023 to 2024
Pest control seasonality in United States
Based on search volume of 10,000 high intent industry keywords.
Top Industry keywords
Keyword Volume CPC
pest control near me 184.4K $18.04
pest control in near me 179.6K $17.77
exterminator pest control near me 148.0K $17.89
exterminator near me 73.1K $20.03
pest control services near me 28.4K $12.05
rodent control near me 17.3K $29.50
pest control companies near me 15.7K $12.11

Software usage

CRM & FSM Distribution in Pest control

Distribution of CRM & Field Service Management software used by companies in the Pest control industry based on publicly accessible information
vcita favicon
vcita
53.2%
Hubspot favicon
Hubspot
28.2%
Thryv favicon
Thryv
7.4%
Housecall Pro favicon
Housecall Pro
4.4%
Zoho favicon
Zoho
2.5%
Jobber favicon
Jobber
2.3%
ServiceTitan favicon
ServiceTitan
1.7%

Software & Widgets Distribution in Pest control

Distribution of software & widgets used by companies in the Pest control industry based on publicly accessible information
Trustindex favicon
Trustindex
26.2%
GoHighLevel favicon
GoHighLevel
17.2%
Elfsight favicon
Elfsight
16.4%
Podium favicon
Podium
11.9%
LiveAgent favicon
LiveAgent
5.9%
Re:amaze favicon
Re:amaze
4.8%
Birdeye favicon
Birdeye
3.9%

Growth leaders

Multi-location companies & franchises
Companies with the most locations
Website Locations
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
website.com
99
Location growth
Add the most new locations in the last 12 months
Website Locations New Total Growth
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99
website.com
99 99 99 99

Digital performers

Top advertisers

Websites with the highest estimated impression share

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
Organic traffic leaders

Websites with the highest high-intent organic traffic

Website
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com
website.com

Business profiles overview

Reviews

Distribution of business profiles based on the number of reviews

Operating hours

Distribution of business profiles based on their operating hours

Profiles health

Key factors affecting the completeness and effectiveness of profiles

Without website (26.1%)
10,604
Unclaimed profiles (9.3%)
3,786
Without phone (2.2%)
907
Operation hours not set (9.0%)
3,642
Closed on Saturday (45.4%)
18,486
Closed on Sunday (70.8%)
28,823
Profiles with most reviews
Profile Rating Reviews
Profile name
4.7 11,063
Profile name
4.8 8,845
Profile name
4.6 8,468
Profile name
4.9 8,025
Profile name
4.8 7,534
Profile name
5.0 7,383
Profile name
4.9 6,889