Security systems Industry Statistics and Trends
Report based on an analysis of 23,017 Google Business Profiles from 19,722 companies operating across 12,775 websites in 1,907 U.S. cities.
Companies
19,722
Websites
12,775
Map locations
23,017
Cities
1,907
Overview
Marketing landscape
$8.38
Average CPC
$25.50
Average LSA lead
Paid channels utilization
LSA advertisers
(22.4%)
5,158
Paid search advertisers
(11.8%)
1,502
Social media advertisers
(1.0%)
127
Market saturation
12.0
Companies per 100k population
New websites
132
-76.6%
in 2025 compared to 2024
Total websites
12,775
+4.67% (+564)
increase from 2023 to 2024
Security systems seasonality in United States
Based on search volume of 1,828 high intent industry keywords.
Top Industry keywords
| Keyword | Volume | CPC |
|---|---|---|
| home automation systems | 2.3K | $2.43 |
| security system installation | 1.5K | $8.74 |
| install alarm system | 950 | $9.41 |
| security cameras installation | 950 | $15.11 |
| surveillance camera installation | 850 | $15.18 |
| camera cctv installation | 350 | $10.32 |
| camera security system installation | 300 | $20.13 |
Software usage
CRM & FSM Distribution in Security systems
Distribution of CRM & Field Service Management software used by companies in the Security systems industry based on publicly accessible information
Zoho
27.8%
Hubspot
25%
vcita
23.6%
ServiceTitan
11.1%
Housecall Pro
11.1%
Jobber
0.7%
Thryv
0.7%
Software & Widgets Distribution in Security systems
Distribution of software & widgets used by companies in the Security systems industry based on publicly accessible information
Trustindex
27.8%
Podium
16.2%
GoHighLevel
13.7%
Elfsight
13.7%
LiveChat
9.7%
tawk.to
5.1%
Birdeye
2.9%
Growth leaders
Multi-location companies & franchises
Companies with the most locations
Location growth
Add the most new locations in the last 12 months
Digital performers
Business profiles overview
Reviews
Distribution of business profiles based on the number of reviews
Operating hours
Distribution of business profiles based on their operating hours
Profiles health
Key factors affecting the completeness and effectiveness of profiles
Without website (19.0%)
4,367
Unclaimed profiles (9.0%)
2,072
Without phone (2.0%)
450
Operation hours not set (9.7%)
2,228
Closed on Saturday (61.7%)
14,198
Closed on Sunday (77.6%)
17,852