Decking Industry Statistics and Trends
Report based on an analysis of 49,843 Google Business Profiles from 48,050 companies operating across 25,761 websites in 1,907 U.S. cities.
Companies
48,050
Websites
25,761
Map locations
49,843
Cities
1,907
Overview
Marketing landscape
$12.31
Average CPC
$62.43
Average LSA lead
Paid channels utilization
LSA advertisers
(7.3%)
3,625
Paid search advertisers
(11.6%)
2,989
Social media advertisers
(3.1%)
805
Market saturation
29.2
Companies per 100k population
New websites
1,019
-71.94%
in 2025 compared to 2024
Total websites
25,761
+17.2% (+3,631)
increase from 2023 to 2024
Decking seasonality in United States
Based on search volume of 2,586 high intent industry keywords.
Top Industry keywords
| Keyword | Volume | CPC |
|---|---|---|
| deck builders | 28.2K | $12.67 |
| deck repair | 11.8K | $11.36 |
| deck installation | 9.7K | $11.43 |
| deck builders near me | 6.9K | $12.41 |
| deck company | 6.0K | $14.47 |
| carpenter near me | 3.2K | $9.55 |
| deck contractors near me | 750 | $11.99 |
Software usage
CRM & FSM Distribution in Decking
Distribution of CRM & Field Service Management software used by companies in the Decking industry based on publicly accessible information
vcita
38%
Hubspot
21.5%
Zoho
21%
Housecall Pro
7.1%
Jobber
6.1%
Thryv
4.6%
ServiceTitan
1.7%
Software & Widgets Distribution in Decking
Distribution of software & widgets used by companies in the Decking industry based on publicly accessible information
Trustindex
33.9%
GoHighLevel
25.5%
Elfsight
23.1%
Re:amaze
2.9%
Podium
2.2%
Birdeye
2.1%
NiceJob
2%
Growth leaders
Multi-location companies & franchises
Companies with the most locations
Location growth
Add the most new locations in the last 12 months
Digital performers
Business profiles overview
Reviews
Distribution of business profiles based on the number of reviews
Operating hours
Distribution of business profiles based on their operating hours
Profiles health
Key factors affecting the completeness and effectiveness of profiles
Without website (34.4%)
17,157
Unclaimed profiles (5.9%)
2,934
Without phone (2.3%)
1,158
Operation hours not set (7.8%)
3,909
Closed on Saturday (47.4%)
23,620
Closed on Sunday (77.8%)
38,745