Small Business in Wausau

The city's median age is 38, and the average household size is 2.24, indicating a mix of young professionals, families, and retirees contributing to local economic activity. The median household income stands at $61,877, reflecting the community’s purchasing power and potential demand for various services. Wausau supports a diverse small business ecosystem, this particular report covers 26 home service industries, with 874 operating businesses.

Industries overview
Number of companies by home service industry in Wausau
New websites
55
+7.84%
in 2024 compared to 2023
Total websites
795
+7.51% (+55)
increase from 2023 to 2024
New franchise locations
New home service franchise locations in Wausau
Profile Launched
Roto-Rooter Sewer & Drain Cleaning Service
Mar, 2025
Pest Authority
Mar, 2025
ServiceMaster Recovery by Restoration Holdings - Wausau
Feb, 2024
Mosquito Authority - Wausau, WI
Feb, 2023
U-Pack
Mar, 2021
Jw Electrical Contractor
Feb, 2021
Mad City Windows & Baths of Wausau
Feb, 2020
ServiceMaster Commercial Cleaning Services Wausau
Feb, 2019